Originally presented as a TED talk, Derek Sivers demonstrates how a social movement can be started using an unexpected video which begins with a lone dancing shirtless guy and ends with the whole crowd joining in.
Here are my favorite quotes from the video:
A leader needs the guts to stand out and be ridiculed.
The first follower is an underestimated form of leadership in itself... The first follower is what transforms a lone nut into a leader.
A movement must be public. It's important to show not just the leader but the followers because you find that new followers emulate the followers, not the leader.
Remember to nurture your first few followers as equals so it's clearly about the movement, not you.
If you really care about starting a movement have the courage to follow and show others how to follow. And when you find a lone nut doing something great have the guts to be the first one to stand up and join in.