Apple has traditionally announced a free iPod with the purchase of a Mac with its back to school promotion. It doesn't appear that this will be the case this year. According to many websites, they will likely offer $100 iTunes gift cards instead.
Many speculate that the promotion may start from today. Getting a $100 gift card doesn't sound like much compared to getting a free iPod but this could be prove a very practical offer as well. Students could use the money to buy the apps they need, helping them to essentially get them all for free.