We are clearly moving towards a new model of publishing where we will be experiencing books like never before through interactive digital books (e-books). Mike Matas is a pioneer in this new era of publishing technology with his creation of Push Pop Press.
Their first book is Our Choice by Al Gore, a sequel to An Inconvenient Truth. Available on the App Store for $4.99, this book shows off what the Push Pop Press technology can do for the future of books as we know them.
The technology allows the user to interact with multimedia books like never before, including the ability to make a windmill turn as you blow into your IPhone if Ipad. The kinds of books that will emerge using this technology seem limited only by the imagination of the authors themselves.
Here is what Push Pop Press is according to the website:
The site also outlines the main features of the new platform for authors and publishers:
I am sure we will hear much more about this company over the coming months and begin to see many publishers begin creating content using the new platform. If you are an author looking for a creative way to get your content out there, this may be the perfect tool.
In the video below, you can watch Mike Matas demonstrate the new technology on Ted Talks.